Social Media Management & Content Creation
I plan and create social media content, from graphics and Reels to carousels and Stories, with an organized workflow for content review, approval, and publishing.
I’m a Social Media Manager with a background in Agriculture, research, and editorial work. My experience as an undergraduate thesis researcher taught me to gather information, organize findings, and document details accurately. I also served as Yearbook Editor-in-Chief and earned 3rd place in Feature Writing at a school press conference. I now apply those skills to social media content planning and production through independent practice projects for Northstar Growth Consulting and AgriEarth PH. I use Canva, CapCut, ChatGPT, and Claude to develop graphics, carousels, Reels, and content plans.
I communicate in English during online meetings and prepare written content with AI-assisted proofreading when needed. I value organized workflows, clear feedback, and agreed deadlines when working with clients.
Services I’m prepared to offer, supported by my independent practice work.
Outcome 1
An Instagram brand identity with consistent colors, typography, logo usage, and visual guidelines.
Outcome 2
A 30-day content calendar organized around clear content pillars, audience needs, and planned publishing dates.
Outcome 3
Educational and promotional Instagram carousels that turn business information into clear, easy-to-follow content.
Outcome 4
Short-form Reels and coordinated Story sequences with clear hooks, readable text, and purposeful messaging.
Outcome 5
An organized community management workflow with response guidelines for comments, messages, and customer inquiries.
Outcome 6
An Instagram performance report that organizes key metrics and highlights content observations and opportunities for improvement.
Two independent practice projects, each with its own audience and visual identity. Neither is paid client work.
Independent practice build · fictional brand
Northstar Growth Consulting: Pre-Launch Instagram Brand & Content System. Independent practice project for a fictional brand. The Instagram account was not launched. Performance figures in the sample report are illustrative.
Formats: Account audit, brand guidelines, Reel, 3 Stories, 7-slide carousel, 30-day calendar, Community Management Playbook, sample performance report
View case study
Independent practice project · concept brand
Instagram content that helps Filipino teens and young adults (about 18–28) see the science, resources and people behind the food they eat every day.
Formats: 2 carousels, 3 Story sequences, 2 Reels
View case studyIndependent practice build · fictional brand
Northstar Growth Consulting | Independent Practice Build for a Fictional U.S. Business Consultancy
This is an independent practice project for a fictional brand. The Instagram account was not launched. All performance figures shown in the sample report are illustrative and do not represent actual account results.
I developed a pre-launch Instagram brand and content system for Northstar Growth Consulting, a fictional U.S. consultancy serving home-service business owners and office managers.
Northstar had a defined business direction and visual identity, but its proposed Instagram presence needed clearer profile positioning, a structured content strategy, consistent visual templates, an engagement workflow, and a defined path for inquiries.
I completed a pre-launch Instagram account audit and refined the brand guidelines and logo. I organized the content strategy around four pillars: Business Systems & Operations, Business Education, Planning & Productivity, and Community & Engagement. I then created sample Instagram content and supporting materials, including a Reel, three sequential Stories, a carousel, a 30-day Excel content calendar, a Community Management Playbook, and an illustrative Performance Report.
Established one coordinated visual identity through refined brand guidelines, a logo, and a pre-launch account audit covering profile positioning, visual consistency, content direction, engagement, and inquiry opportunities.
Built a content system around four content pillars, supported by one Reel, three sequential Stories, one seven-slide carousel, and a 30-day content calendar.
Prepared two operational resources, a Community Management Playbook and an Instagram Performance Report, to demonstrate how audience interactions and content performance could be monitored and reviewed.
A pre-launch review of the proposed Instagram profile, covering account overview, profile optimization, brand consistency, a content concept review and a prioritized action plan. Findings are based on proposed brand materials and content concepts, not live account analytics. The profile mockup is illustrative and not a live account.
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The refined logo and brand guidelines, including colors, typography, logo versions, and usage rules. Tap the board to enlarge it.
Vertical 9:16 short-form video on quoting, invoicing and scheduling, with branded visuals and concise messaging. Audio is off until you press play.
Engagement poll, three-tip education Story and question-sticker concept. Poll and question boxes are design concepts only; there are no audience responses.
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Moves from an everyday owner problem, through four warning signs each paired with a “Try this week” action, to a saveable Monday checklist and a follow CTA. Tap a slide to enlarge.
Scroll sideways to see every slide. Tap any slide to enlarge it.
An Excel workbook with four sheets: Strategy, 30-Day Calendar, Month View and Asset Map. It covers goals and audience, content pillars, posting frequency, asset and publishing status, daily topics, hooks, CTAs, objectives, production notes and where existing designs are reused. Planned content only; nothing has been published.
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A response workflow for comments, direct messages, complaints and inquiries, with brand voice guidelines, FAQs, lead tracking fields and a monthly engagement report template. All sample conversations and response standards are illustrative.
Illustrative Sample Report, Simulated Data. Not real results. The Instagram account was not launched.
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Illustrative Sample Report, Simulated Data
Open the report as a PDF (illustrative figures, not actual account results)
Navy #213B53
Cream #F5F0E7
White #FFFFFF
Muted gold #C5A66B
Typography: DM Sans for clear text, Playfair Display for editorial headlines. Gold is used as an accent, never for long blocks of small text.
Strategy, content-pillar planning, Canva design, short-form video, carousel and Story creation, calendar development, KPI planning and brand consistency across formats. No real campaign data exists; proposed next steps are not completed outcomes.
Next project: AgriEarth PH · Back to portfolioIndependent practice project · concept brand
An independent portfolio concept about agriculture, food and the environment, built to help Filipino teens and young adults (around 18–28) understand the science, resources and people behind the food they eat every day. It is not a client engagement and has no real account, audience or results.
The work is organized as a seven-day plan, Monday to Sunday, with Filipino or Tagalog kept where it is part of the content.
Make agricultural information interesting and relatable through strong hooks, clear explanations and visual storytelling, not technical lectures.
Mixed formats: simple explainers, educational carousels, and interactive Story sequences that invite questions. Each ends with a save, share, follow or reply prompt.
Green #2F782F, cream #F6F0D8, yellow #EFC12D (sampled from the supplied designs)
Monday · Reel (vertical video)
Opens with a presenter holding a bag of rice in a grocery aisle, with the on-screen line “Hindi galing sa grocery ang bigas” (rice doesn’t come from the grocery). The hook challenges where people think rice comes from. Audio is off until you press play.
Part of the Tara, Discover Natin! series, focused on the origin of rice.
Tuesday · Story sequence · 7 frames
A poll opens the sequence, then a five-step seed-to-grain explainer, a paddy-to-milled-rice process, a fun fact on milling yield, a quiz, and a closing question box with a follow CTA. Poll, quiz and question boxes are design elements; no audience responses exist.
Scroll sideways to see every slide. Tap any slide to enlarge it.
Wednesday · Carousel · 9 slides
Hook: “Why can’t all soils grow every crop?” The slides explain that soil holds roots, supplies nutrients (N, P, K) and holds water and air, show how different soil conditions create challenges, offer three ways to check soil, and end with a save-and-share CTA. A sources line appears on the last slide.
Scroll sideways to see every slide. Tap any slide to enlarge it.
Thursday · Story sequence · 3 frames
An open question box in Filipino invites questions about food and farming, followed by four idea prompts and a “We’re listening” frame with a Send your question button. These are planned interactive elements, not real replies.
Scroll sideways to see every slide. Tap any slide to enlarge it.
Friday · Educational carousel · 8 slides
Hook: “Is a banana plant a tree?” Each slide answers one familiar-plant question (banana, pineapple, bamboo, tomato, corn) with a short fact, then a recap slide and a save-and-share CTA.
Scroll sideways to see every slide. Tap any slide to enlarge it.
Saturday · Story sequence · 7 frames
Starts from the audience’s own meals, shows a four-step rice journey and the teamwork behind food, then gives a “Try this today” prompt and an “Add yours” sticker. The poll and sticker are concepts with no responses.
Scroll sideways to see every slide. Tap any slide to enlarge it.
Sunday · Reel (vertical video)
Opens over a rice field at dusk with the on-screen line “One typhoon, one night,” introducing how typhoons affect rice farming. Audio is off until you press play.
Environmental storytelling about typhoons and rice farming.
It demonstrates my ability to plan educational content around agriculture and environmental topics, develop content pillars and messaging, create Canva carousels and Stories, and develop short-form video concepts using Canva and CapCut. No performance data exists, and none is claimed.
Next project: Northstar Growth Consulting · Back to portfolioMy process
Discovery & Briefing I start with a kickoff call to understand your business, target audience, brand identity, content goals, and weekly requirements.
Research & Planning I review your brand and audience, organize content pillars, and prepare a 30-day content calendar with weekly content plans for your approval.
Content Creation I create content in weekly batches, including captions, graphics, carousels, Reels, and Stories based on the approved plan.
Review & Approval I submit each weekly batch for feedback and include up to two revision rounds before final approval and scheduling.
Scheduling & Reporting I schedule approved posts using Metricool, Meta Business Suite, or Buffer, then provide a monthly performance report in PDF or spreadsheet format.
Each week’s content goes through its own review and approval before anything is scheduled.
Notion for organizing brand guidelines, content plans, and project materials.
ChatGPT and Claude for content ideas, captions, and video scripts.
Canva for graphics and carousel designs, Google Flow for AI video generation, and CapCut for short-form video editing.
Metricool, Meta Business Suite, and Buffer for scheduling social media posts and setting automatic publishing times. I’ve successfully scheduled posts that were later published automatically according to my set schedules.
What my education, editorial work, and practice projects show about how I work.
My BS Agriculture degree and undergraduate thesis research trained me to gather information, organize findings, and document details carefully. I apply the same approach when researching topics and planning social media content.
I served as Yearbook Editor-in-Chief, where I coordinated content, proofreading, revisions, and layout reviews. I also earned 3rd place in Feature Writing at a school press conference.
I completed HubSpot Academy’s Social Media Marketing Certification and developed two independent practice projects, Northstar Growth Consulting and AgriEarth PH, using Canva, CapCut, and AI-assisted content tools.
I communicate in English during online meetings and use AI-assisted proofreading when preparing written content. Based in the Philippines, I can coordinate with US, UK, and Australian clients through agreed schedules, clear updates, and organized deliverables.
I focus on clearly defined deliverables, agreed timelines, and work that matches your business needs and budget.
Two ways to work together. Pricing is discussed based on your requirements.
All management packages cover one social media platform only. Monthly quantities are divided into weekly batches, not delivered all at once.
Let’s discuss your requirements
Let’s discuss your requirements
Let’s discuss your requirements
Community management time is a defined weekly allowance, not unlimited support. Competitor analysis covers a small agreed set of relevant competitors and their publicly visible content activity. Analytics reports use available platform insights and do not guarantee growth or results. I can’t guarantee follower growth, engagement increases, leads, or sales. Weekly content batches must be approved before publishing.
You supply the content ideas, topics, footage, brand assets, and direction. All Content Creation Only packages include weekly batch delivery for review and approval and up to two reasonable revision rounds per weekly batch. They do not include captions, hashtag research, scheduling, publishing, community management, full content strategy, or monthly analytics reporting.
Let’s discuss your requirements
Let’s discuss your requirements
Let’s discuss your requirements
Have a business that needs consistent social media content and organized content planning? Let’s discuss your goals, content needs, and how I can support your brand.
Email: elyza.oberes@gmail.com
2 of 5 · Strategy sheet, part 2: asset status, publishing status, key dates, measurement and workbook checks
3 of 5 · 30-day calendar: format, pillar, topic, hook, CTA, objective, status and production notes for each day, Nov 2 – Dec 1, 2026
1 of 2 · Instagram audit page 1: account overview, profile optimization, proposed profile mockup and brand consistency assessment
2 of 2 · Instagram audit page 2: content concept review, strategic action plan and audit conclusion
